Conviction without the machinery to prove it
Founders with a genuinely new idea usually have conviction — not the operational machinery to prove it works. No systems, no repeatable process, no evidence it can scale past one site or one founder's memory. That's the gap between a good concept and a fundable, franchisable, or investable business.
The operator you call when the idea is real but the business isn't built yet
Two ventures built from a blank page — Berkshire Broilers to ~£170k revenue in its first 12 months, and The Zero Miles Meat Company as a national franchise model — sit alongside recruitment leadership and hands-on technical delivery. That's a faster path from idea to a working, revenue-generating operation, and the relief of having someone who'll build the thing, not just advise on it.
Decisive, not deliberative for its own sake
Plainspoken — no jargon inflation. Calm under ambiguity. A builder, not just a talker.
Conviction
Genuine belief in the idea, not just the mandate.
Pragmatism
Commercial discipline over wishful thinking.
Ownership
Ships the work rather than delegating it.
Resourcefulness
Builds process and infrastructure where none exists.
What I actually do
0-to-1 build execution
Taking a raw concept to a revenue-generating operation fast — Berkshire Broilers went from idea to ~£170k revenue in 12 months.
Systemising early-stage chaos
Turning ad hoc, founder-led operations into documented, repeatable systems — manuals, playbooks, financial models.
Decisive action, incomplete information
Comfortable making the call before all the data exists, because early-stage ideas rarely wait for certainty.
Repeatable process design
Building frameworks meant to be handed off and replicated, not dependent on one founder's memory — the backbone of a franchise model.
Commercial pragmatism with conviction
Pairing genuine belief in the idea with commercial discipline, so it survives contact with a P&L.
Founder-stage team building
Building teams and culture from nothing, informed by recruitment leadership at Franklin Bates.
Hands-on technical delivery
Willing to build the thing yourself when needed — including The George Hatfield Theatrical Arts Foundation's web infrastructure on Azure.
The track record
Franklin Bates
IT recruitment leadership.
Co-Founder, Berkshire Broilers
Pasture-raised poultry business built from concept to ~£170k revenue in 12 months, with DEFRA and Humane Slaughter Association partnerships.
Managing Director & Co-Founder, The Zero Miles Meat Company
National franchise model decarbonising local meat supply chains — operational manuals, financial models, and franchise systems built from the ground up.
Managing Director & Co-Founder, FranchiseMapp
Territory mapping tools built for franchisors.
Trustee, George Hatfield Theatrical Arts Foundation
Built the Foundation's web infrastructure on Microsoft Azure.